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The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy
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Paris Saint-Germain on Twitter: "🆕👕👟 The #PSGxJordan collection is now available at the Parc des Princes Megastore and the Champs-Élysées store 🙌 🔴🔵#ICICESTPARIS https://t.co/ZX8ijf8GjI" / Twitter
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